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Your brain might be quietly deciding what tastes good before you even take a sip. Researchers found that simply changing what people thought they were drinking—sugar or artificial sweetener—could dramatically shift how much they enjoyed it. When participants believed a drink had artificial sweeteners, real sugar tasted less enjoyable, but when they expected sugar, even artificially sweetened drinks became more pleasurable.

Source: https://www.sciencedaily.com/releases/2 ... 225943.htm