Electronic Arts wants a world where in-game advertisements are standardized across the industry

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This may not be bad as the time when then-Electronic Arts CEO John Riccitiello suggested gamers pay real-world money to reload their in-game guns, but we have to admit that the latest statements from an EA exec are up there, in which VP of advertising and sponsorship Alexander Dao suggested that in-game ads should not just […]

Source: https://massivelyop.com/2026/07/20/elec ... -industry/