Marvel Admits Its Crossovers Are Meant To Boost Sales, And It Works

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A longtime Senior Editor at Marvel Comics has acknowledged the simple reality that crossovers and major event stories boost sales, which is why they have come to dominate Marvel’s publishing schedule over the past few years. While a vocal subset of fans have seemingly grown weary of crossover-after-crossover, “the sales data is pretty conclusive.”


Source: https://screenrant.com/marvel-crossover ... her-sales/