Research behind the skin cancer prevention campaign "If You Could See UV" has found that evoking fear of ultraviolet (UV) radiation exposure—through a visually striking metaphor—helped motivate young adults to protect their skin. By visualizing UV as something immediate and ever-present, the campaign aimed to prompt young adults to think and feel differently about everyday sun exposure, and to take practical steps to protect themselves.
Source: https://medicalxpress.com/news/2026-04- ... aging.html
-
Translation